Innovation, Encoded.

Coded by Kids provides Philadelphia youth with the technical and entrepreneurial tools to nurture the next generation of tech.

I helped transition the Coded by Kids brand from their youth centered programming to their seat at the big kids table by supporting young adults through all stages of tech innovation. Utilizing strategic planning and reframing brand goals, it showcased that there's a real need for support at all stages of career development in Philadelphia's emerging tech industry. We just needed a brand identity that reflected all those stages.

I achieved this goal by creating a modular branding system that gives each age group their own iconography and color, while creating a foundational system to allow them all to coexist under the Coded by: umbrella.

• Collaborators

  Typefaces Circular by Linto

• Press

  Coded by Kids drops ‘kids’ but keeps the focus on young people on technical.ly